Ambition Event Opener
Client
London Stock Exchange
The Brief
The team at LSEG were putting on their annual sales conference and wanted a video to play at the opening ceremony. The video had a number of objectives; get the audience uplifted and excited about the event, create anticipation, introduce and land the design concept and title of the event and finally illustrate core themes of the events messaging, which revolved around uniting a fractured company and salesforce around a more holistic customer and sales approach.
Our Solution
The design team at LSEG had done a really great job of working up the graphic design for the event. That centered around the logo lockup and the 'A' deconstructed as a triangle to represent togetherness and strength. So we thought we would use this as our hero, as a metaphorical representation of LSEG as we speed through the sales journey. We expanded on the use of the gradient colour as a primary element and also introduced the customer as spheres in our storytelling.
* This project was produced in-house at LSEG, directed by the founder of Rampart Studio Ltd
If you would like to know more about event videos and whether it's what you need for your project click here.
