DICE Motion Assets
Client
DICE
The Brief
DICE, or 'Dipped In Creative Engagement', are a community outreach group. They champion young individuals from underrepresented and underserved communities to overcome barriers and progress into destinations of their choice. DICE recently went through a re-brand and they approached Rampart to produce some motion assets to compliment their new brand and to help drive brand awareness through their content channels. DICE asked us to produce a few elements for them, an animated logo, a graphics kit (including lower thirds, titles and transitions) and some social media templates.
Our Solution
The animated logo we wanted to bring some character into the animation and we did that by adding some bounce to the text as it animated on and really contrasted that with how we brought on the lion element, which signifies the founders tenacity. The brand work that was done was striking, a great colour palette, font and some dice secondary design elements to work with. We leaned on that throughout and made sure the elements we produced reflected the variety and vibrancy of elements and colour that make up the DICE brand.
If you would like to know more about bespoke brand motion and whether it's what you need for your project click here.
