Post Trade Marketing Promo
Client
LSEG Post Trade
The Brief
LSEG Post Trade had just gone through an important phase. They had changed names, been reorganised as a stand-alone brand to a sub-brand, as part of a master brand strategy and they had completely refreshed their visual identity. Post Trade needed a video that introduced them to the market, familiarise customers their new name and their new visual identity, whilst at the same time promoting the companies values and strategy.
Our Solution
Part of the brand messaging is centered around partnerships and as we delved into the brand we couldn't help but notice these cool partnership illustrations, mainly focused around sporting endeavor and partnership. So we thought we'd create a metaphorical adventure that Post Trade could go on and take a customer along with them to partner with along the trading journey.
* This project was produced in-house at LSEG, directed by the founder of Rampart Studio Ltd
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