Workspace Workflow
Client
Refinitiv
The Brief
Refinitiv Workspace is a powerful financial data and analytics platform, providing real-time market data, news, and advanced tools for research, trading, and portfolio management. The UX team needed a video that was to play when new users opened the platform for the first time. The aim was to familiarise users with the web-based platforms flexible UX journey and some key new features, land the brands visual identity as well as enhance the overall user experience.
Our Solution
One of the objectives of the project was to introduce Workspace users to the brands visual identity early on in their user journey. Luckily the brand had a really great design platform from which to jump from, with lots of vector elements and a strong, contrasting colour palette. To drive the design home and to avoid the issue of software upgrades affecting the videos shelf-life and usability we opted to represent the product in abstract form and centered the visual narrative around a digital-flowing workflow.
* This project was produced in-house at LSEG, motion by David Benedetti directed by the founder of Rampart Studio Ltd
If you would like to know more about explainer videos and whether it's what you need for your project click here.
