What are motion graphics and what are the different types?
What are
Motion Graphics?
Motion graphics have become an important component of modern media, manipulating elements of graphic design across space and time to create engaging visual content.
These dynamic visuals are widely used in advertisements, films, television, social media and websites to communicate messages in a visually appealing, engaging and effective way.
2D Motion Graphics
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What are 2D Motion Graphics?
2D motion design is a combination of graphic design vector elements like shapes text and lines, animated in a 2D graphics platform, brought to life with motion and production elements like audio and sound effects to create dynamic moving content with feeling and rythym.
It's a really versatile, flexible and budget friendly way to manipulate artwork across space and time, bringing campaigns to life and adding engagement. ​​​
3D Motion Graphics
What are 3D Motion Graphics?
3D motion design involves creating graphics that are modelled, textured, lit and animated in a 3D program that allows us to manipulate objects in a 3-dimensional space. ​​​
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3D motion graphics gives us fine control over elements, from lighting design, how the light reflects off objects, to the visible texture of the elements in the scene.
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This gives the viewer a much more immersive and lifelike experience, allowing us to create scenes that blend abstract with realism.
Character Animation
What is Character Animation?
Character animation brings illustrated or 3D-modeled characters to life through movement, expression, and personality.
By carefully crafting motion, timing, and gestures, it creates engaging, believable characters that connect with audiences on an emotional level.
Whether for explainer videos, adverts, or brand promos, character animation helps tell compelling stories, making content more relatable and memorable.
